DON DIABLO FEAT. ANGELA HUNTE'LIGHTS OUT HIT'

SONY MUSIC

We produced this slightly bonkers promo for Dutch dance act, Don Diablo, featuring Angela Hunte. As is usually the way with promos these days, we had to fit the shoot into one, rather long, hectic day. The guys at Clapham Road Studios were really accomadating and without their help it would have been nigh on impossible to get done. The promo was directed by Tom Geraedts, who did all the post in house.

CREDITS

DIRECTOR/PRODUCER: M-I-E
DIRECTOR OF PHOTOGRAPHY: Matthew Day
CAMERA ASST.: Geoff Robbins
GAFFER: Aldo Camilleri
SPARK: Toby Goodyear
MARK UP: Tara Templeton
STYLIST: Fola Solanke
ART DIRECTOR: Charlotte Cooke
ANIMAL HANDLER: Trevor Smith
STUDIO: Clapham Road Studios
EDITOR: Lizzy Graham @ Peepshowpost

STYLEFRAMES

The idea behind the video was to create a fun voodoo-like ceremony, juxtaposing something scary and unknown, with something cute and cuddly. We wanted to create a sense of dread in the viewer. We took influence from witch doctor ceremonies in Africa and voodo in the Caribbean, adding our own twists and always trying to be dark, mysterious and fun, if that's possible..?